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BloomNation Celebrates Record-Breaking Mother’s Day for Florists

  • May 24, 2024

Farbod Shoraka and Gregg Weisstein celebrate Mother's Day record revenue for local florists.

LOS ANGELES, May 28, 2024 – BloomNation, the leading e-commerce provider for local florists in the US and Canada, is thrilled to announce record-breaking revenue and order volume during this year’s Mother’s Day. This milestone marks the highest performance in the company’s 13-year history!

Florists utilizing BloomNation’s platform saw remarkable success, with the majority achieving higher revenue than the previous year. “Designer’s Choice” emerged as the favorite among Mother’s Day shoppers highlighting a growing trend in consumer preferences. Increasingly, consumers trust their local florists to create unique, out-of-the-box arrangements using the best flowers available in the shop. This confidence allows florists greater creative freedom and flexibility in flower selection, signaling a positive shift in the floral industry.

CEO and Co-Founder Farbod Shoraka commented on the company’s success:

“This past year we focused on improving our florists’ websites’ SEO to help them compete with large retailers and rank higher in Google Search Results. We made several enhancements including better product display and a streamlined checkout process. We also introduced a new Point of Sale system and an innovative Dashboard, significantly increasing our florists’ operational efficiencies.”

Gregg Weisstein, BloomNation’s Co-Founder and COO added: 

“We made numerous improvements to our marketing services, which generated millions in additional revenue for florists on our platform. The key to our success lies in maintaining an open dialogue with our florists, listening to their feedback, and being deeply involved in the florist community.”

This record-breaking Mother’s Day underscores BloomNation’s commitment to supporting florists through continuous innovation and dedicated customer service.

About BloomNation 

Founded in August 2011, BloomNation began as a marketplace for local florists across the U.S. to showcase their unique handcrafted arrangements, connect directly with customers, and earn profits without exorbitant fees.

As the company grew, it gained a deeper understanding of florists’ needs and developed comprehensive e-commerce tools to help florists become independent and compete with floral giants in the digital space. We empower florists to maximize their profits, streamline operations, and reduce their reliance on wire services.

BloomNation’s solutions include:

  • Custom SEO-powered websites
  • Innovative Point of Sale (PoS) system and dashboard
  • Comprehensive marketing services (email, SMS, social media)
  • Florist-to-Florist network
  • Business loans, business insurance, and reputation management
  • Educational hub (Bloom+ streaming services)

For more information about BloomNation and its services, please visit BloomNation’s website.