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Leadership team

BloomNation's leadership is comprised of seasoned professionals with deep experience in SaaS, small business, and technology innovation.

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Farbod Shoraka - Founder & CEO

Farbod founded BloomNation in 2012. He has always had a passion for understanding business models and creating solutions for the greater good. Farbod drives the product, strategy, and vision for Promenade.

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Gregg Weisstein - Founder & COO

Gregg co-founded BloomNation in 2012. With an extensive background in accounting and consulting, Gregg is passionate about problem-solving and working directly with small business owners across the country.

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Jason Sherman - CTO

Jason has been with BloomNation since 2015 and brings over 20 years of experience in technology. He was the first technology executive hire tasked to scale and modernize the engineering organization.

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Join BloomNation

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neighborhood businesses, come work with us!

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Latest News

Read about our latest innovations.

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BloomNation Launches Point of Sale 2.0 for Florists

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BloomNation Celebrates Record-Breaking Mother’s Day ...

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Buy Hand-Crafted Floral Designs through BloomNation

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A preview of which flowers you’ll be seeing th...

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