The 2 Words You Should Never Use When Describing Floral Arrangements

When selling floral designs, the words you use can make or break a sale, especially when communicating with potential clients. Two common words you should avoid at all costs are “expensive” and “cheap.” Here’s why:

Never Use “Expensive”

While it may seem straightforward to describe high-quality arrangements as “expensive,” this word can signal to clients that the flowers aren’t worth the cost. Instead of focusing on the price, emphasize the value and craftsmanship that go into your designs. This helps position your work as a luxury product, rather than something overpriced.

Avoid “Cheap” at All Costs

“Cheap” is another word to strike from your floral vocabulary. It doesn’t just refer to price; it also implies low quality. Clients don’t want to feel like they’re settling for a subpar design. Words like affordable or cost-effective are better alternatives when discussing more budget-friendly options, without sacrificing the sense of value.

Smart Phrasing for Different Clients

• For luxury clients: Use words like impressive and impactful to highlight the beauty and uniqueness of your designs.
• For budget-conscious clients: Words like cost-effective and value-driven work best. For example, describe hydrangeas as “cost-effective” because of their large volume per stem, not just the price.

Choose Words That Reflect Value

Your language shapes how clients perceive your floral arrangements. Avoid using “expensive” or “cheap” to ensure your designs are viewed as worthy of investment, whether for luxury or budget-conscious clients.

By carefully choosing your words, you’ll improve your client relationships and sales. Watch our video below about it!