4 Ways Florists Can Increase Online Sales

As a modern retail florist, your online presence and website are key to reaching a broader audience and increasing your business’s bottom line. Understanding how to navigate the online space effectively can make all the difference.  In this article, we’ll reveal the strategies that have helped thousands of florists on our platform achieve significant growth and profitability by focusing on the four essential pillars of online revenue.”

1. Drive Traffic to Your Website

With 90% of consumers using Google or Yelp for flower delivery searches, your online visibility is crucial. Search Engine Optimization (SEO) helps your website rank higher on Google, making it easier for customers to find you. Many ingredients go into SEO strategy, such as using the right keywords and unique content on your website,  managing customer reviews, and backlinks and maintaining a strong social media presence. While SEO takes time to build, it’s one of the best strategies for your business as it helps you rank higher above your competitors in Google Search results and creates organic (not paid) traffic to your website. 

2. Improve Your Website’s Conversion Rate

Turning visitors into customers is essential for increasing revenue.It’s common to see beautifully designed websites that florists invest thousands of dollars in, yet they fail to turn visitors into buyers. Here are a few tips to increase your website conversion rate: 

• Showcase high-quality images of your actual arrangements instead of using stock images
• Make it easy for customers to navigate your site and help them find exactly what they‘re looking for. Websites that provide filters and ways to narrow down their choices (by budget, occasion, color and flower type) perform the best.
• Make the checkout process as easy and intuitive as possible. Remove collecting unnecessary data and offer the flexibility of payment options (Apple Pay, Google Pay, Afterpay and Klarna).
• Follow up with customers who abandon their shopping carts. People get distracted and sometimes decide to shop around before making a purchase. Send them an email or SMS reminding them to finish their purchase.

3. Maximize Average Order Value

Increase your revenue without extra work by focusing on higher-value sales. Promote custom arrangements on your website, offer easy upgrades, and encourage add-ons like chocolates or balloons. Providing payment flexibility with options like installment plans can also help customers feel comfortable spending more on larger purchases. 

House accounts (banks, law firms, hotels and hospitals that order from you regularly) are another great way to increase your average order value. They also provide a steady revenue stream between holiday seasons.  

4. Extend Customer Lifetime Value

Retaining customers is more cost-effective than acquiring new ones. Keep them coming back with seasonal email campaigns, automated reminders for special occasions, and SMS marketing for exclusive offers. Regular social media engagement also helps maintain a strong connection with your customer base.

By focusing on these four pillars—driving traffic, improving conversion rates, maximizing average order value, and extending customer lifetime value—you can significantly enhance your online revenue and grow your floral business.

At BloomNation, we’re dedicated to helping florists like you succeed online. Contact us today for a personalized consultation, and let’s work together to elevate your business!