Competitors Can’t Help But Copy Us

“Innovation distinguishes between a leader and a follower.” — Steve Jobs

At BloomNation, innovation is more than what we do—it’s who we are. From day one, our mission has been to transform the floral industry and empower local florists to thrive independently. Our competitors have noticed. Over the years, they’ve tried to replicate the unique features and services we pioneered. The reason they follow is simple: we lead.

We Eliminated “Order Gathering”

Before BloomNation launched in 2011, the floral industry was dominated by large wire services like Teleflora, 1-800-Flowers, and BloomNet. These companies restricted florists from direct communication with customers, charging high commissions that left local businesses struggling to stay profitable.

We changed that with a platform that connects local florists directly with their customers. No middleman, no hefty fees—just a platform built to help florists thrive. This breakthrough in the floral marketplace has left competitors scrambling to imitate our approach.

We also introduced faster, transparent payments, enabling florists to receive funds daily instead of outdated monthly or bi-weekly schedules. This has provided much-needed flexibility and cash flow, setting BloomNation apart from traditional floral services.

We Made Florist Websites Stand Out

At BloomNation, we know no two florists are alike, and their websites shouldn’t be either. That’s why we were the first to offer fully customizable florist websites, allowing businesses to reflect their unique style and personality online.

We also pioneered BloomSnap, a feature that lets florists send customers a photo of their actual floral arrangement before delivery. This boosts trust and transparency, something no other platform provided before us.

Additionally, we led the way by incorporating real verified customer reviews on florist websites. In an industry where trust is vital, these authentic reviews help build credibility and set our florists apart from competitors.

We Focused on SEO to Drive More Traffic

A beautiful website is just the beginning. What truly sets us apart is our advanced focus on SEO (Search Engine Optimization). We were the first in the floral industry to implement SEO strategies specifically designed for local florists, which has been a game-changer in driving more traffic and increasing sales.

While others have tried to copy our approach, they can’t match the attention to detail and continuous refinement that make our SEO strategies so successful.

We Made Email Marketing Work

Beyond websites and SEO, we understand that florists are busy. That’s why we introduced personalized, automated email marketing services designed specifically for florists. This service saves time, fosters customer loyalty, and drives repeat business—all included for our partner florists.

Our email marketing tools continue to evolve, and despite competitors’ attempts to replicate them, our solutions remain unmatched.

Leadership That Cares

What sets BloomNation apart is the leadership of our co-founders, COO Gregg Weisstein and CEO Farbod Shoraka. Both Gregg and Farbod are actively involved in daily operations and strategy. They regularly conduct training for florists, providing insights on the platform’s latest features and sharing their expertise.

This hands-on approach allows us to make decisions that directly benefit our florists, fostering a personal connection that helps us continuously innovate.

Why Imitation Won’t Slow Us Down

We often hear that imitation is the sincerest form of flattery—and we agree. When competitors copy our designs, strategies, and services, it reinforces our role as industry leaders. But while they try to catch up, we’re already focused on what’s next.

At BloomNation, innovation comes from listening to our florists. By staying close to them and acting on their feedback, we continue to provide cutting-edge solutions. Our recently upgraded Point of Sale system is just one example. We’re also expanding services like reputation management, on-demand financing, and business insurance, because running a successful floral business involves more than just selling beautiful arrangements.

Proven Results

The numbers speak for themselves. More than 3,500 florists across the U.S. and Canada use our platform, and 97 percent of them stay with us year after year. Many florists see their online revenue grow by 40 percent or more.

Our innovative features—like BloomSnap and verified customer reviews—build trust, credibility, and ensure that our florists stay ahead of the competition.

As one of our partner florists, Matt Davis, said:

“I just logged into the dashboard and saw a new feature for zone-based delivery fees. This is something we asked for a while ago, and the BloomNation team delivered. Since we joined in 2021, the platform has improved by leaps and bounds. Thank you, Farbod Shoraka & team. Your commitment to partner florists is unmatched.”

Ready to Join the Leaders?

The reason competitors can’t help but copy us is simple: we’re always a step ahead. But no one can replicate the relationship we’ve built with our florists. Our focus has always been on helping local businesses thrive through innovation, support, and collaboration.

If you’re ready to grow your business with a platform that understands your needs, join BloomNation today. Partnering with us means becoming part of an innovative platform that’s reshaping the floral industry for the better.